{"id":2401,"date":"2024-06-07T16:20:52","date_gmt":"2024-06-07T14:20:52","guid":{"rendered":"https:\/\/www.chodigital.agency\/managing-corporate-social-networks-a-new-key-role-for-the-office-manager\/"},"modified":"2024-09-17T09:22:47","modified_gmt":"2024-09-17T07:22:47","slug":"managing-corporate-social-networks-a-new-key-role-for-the-office-manager","status":"publish","type":"post","link":"https:\/\/chodigital.agency\/en\/managing-corporate-social-networks-a-new-key-role-for-the-office-manager\/","title":{"rendered":"Managing corporate social networks: a new key role for the office manager"},"content":{"rendered":"\n
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In the space of just a few years, social networks have become a fundamental communications tool<\/strong> for companies.\nSince many companies do not always have the necessary expertise in-house, they are now outsourcing<\/strong> this mission.\nFormerly focused on administrative tasks, the office manager must constantly adapt<\/strong> to meet the growing needs of his customers in terms of digital communication<\/strong>.\nIn collaboration with a social media manager<\/strong>, we explain how the office manager can best support you in managing your company’s social networks<\/strong>. <\/p>\n\n

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Communicating on social networks: an important acquisition lever for companies<\/strong><\/h2>\n\n

Facebook, LinkedIn, Instagram… The usefulness of social networks for a company is no longer in doubt.\nWith the right content strategy<\/strong>, you can make your brand visible to millions of users<\/strong>, build your company’s reputation<\/strong> and forge a bond of trust<\/strong> with your customers. <\/p>\n\n

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Increase your visibility and raise your profile<\/strong><\/h3>\n\n

In 2024, social networks will become search engines<\/strong> in their own right.\nThis means that, more than ever, companies need to take care of their presence<\/strong> on these platforms to make themselves visible to their target audience<\/strong>.\nThis is particularly true for local businesses<\/strong>, such as restaurants, boutiques and medical practices.\nMore and more prospects are looking for information on social networks before making a purchase<\/strong>.\nDisseminating content on social networks helps to increase your visibility<\/strong>, generating traffic<\/strong> to your website and, consequently, sales. <\/p>\n\n

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Boost your brand image through an engaged community<\/strong><\/h3>\n\n

On the other hand, social networks, particularly Instagram and TikTok, enable you to develop a real community around your brand<\/strong>.\nThis means you can interact directly with your customers<\/strong>.\nIt’s a great way to build trust<\/strong> and turn them into repeat customers.\nSimilarly, you can organize competitions<\/strong> to engage the community<\/strong> and gain popularity with your prospects.\nWhat’s more, publishing behind-the-scenes stories about your business or brand events brings<\/strong> you closer to your target audience<\/strong>.\nAll the more so at a time when the societal and environmental impact of companies is often under the spotlight.\nYour activity on the various social networks can help you stand out from your competitors<\/strong>.\nShare your brand values<\/strong> to build your e-reputation<\/strong> and convince future customers. <\/p>\n\n

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Why delegate the management of corporate social networks to your office manager?<\/strong><\/h2>\n\n
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The office manager profession and its evolution towards digital technology<\/strong><\/h3>\n\n

Still little-known in France ten years ago, office managers are now key positions for SMEs and start-ups<\/strong>.\nOriginally, the job of office manager<\/a> focused on office management<\/strong>: <\/p>\n\n